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I-OnAsia’s anti-counterfeiting services are designed to help corporations recognize and cope with the problems generated from the global counterfeiting phenomena. Our company offers better understanding and well-tested solutions for attacking the brand protection problem and targeting Intellectual Property Rights (IPR) education, registration of marks, value chain security, monitoring infringement and applying enforcement techniques. I-OnAsia’s strategic focus and location are in Asia, where counterfeit is rampant — especially in China. |
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In analyzing a company’s counterfeit situation, we recommend a multi-dimensional plan that offers clients a common sense approach to better understand their company’s counterfeit problem. I-OnAsia’s experts have developed several techniques that include conducting wholesale, retail and Internet buys; technical & physical surveillance; undercover operations; Customs liaison; and market analysis.
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Enforcement of Intellectual Property Rights is a core service for the firm. I-OnAsia works closely with our clients in the fight to enforce IPR laws in China. Our subject-matter experts coordinate with Chinese officials to conduct raids and other enforcement actions, such as seizures, arrests, and shut down of illegal operations. Through the development of trusted relationships, I-OnAsia has developed high-level sources that provide us with valuable intelligence on behalf of our clients. And although China has come a long way, it still primarily relies on administrative instead of criminal measures to combat IPR infringements. However, our team has been successful in supporting both criminal and civil litigation.
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Securing a company’s value chain is an important step in protecting its critical components against counterfeiters and other infringers. Our experts are skilled in identifying weaknesses in product flow from suppliers, through production, to end users. It is not uncommon to uncover overproduction “third shift” and “twin facility” problems with producers. Reverse engineering has become a significant problem for some firms, especially those in the high tech industry. Likewise, authorized and unauthorized distributors and retailers all have been caught selling counterfeit products as originals. Thorough audits of the chain can dramatically reduce the risk to brand owners; even in the most complex systems.
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I-OnAsia provides executives and line managers with practical advice and custom tailored IPR training, aimed at developing and improving internal brand protection initiatives. We specialize in IPR challenges
in China, and our programs are designed to augment a company’s internal
processes. Our series include IPR training videos, as well as
PowerPoint presentations for executives and staff members in
security, sales, brand protection and other internal departments.
We also offer training services for external suppliers, vendors and
other partners. Topics include:
- Coordinating Brand Management across disciplines & departments.
- Product Design for Brand Protection.
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Supply Chain management for Brand Protection.
- Vigilance in the marketplace, infringement awareness & reporting.
- E-commerce activities.
- Reliable approaches to investigating manufacturers, importers & distributors.
- Partnering with brand-owners, legal advisers, investigators and Customs.
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Products sold throughout the world are imported from one country to another before arriving at their final destination. Imported goods pass into the stream of commerce through a port of entry, where they are subject to inspection by Customs officials. The Registration & Recordation of Marks in the receiving country, as well as country of origin is an important step towards receiving help from Customs officials on both sides. With China recognized as a global counterfeiting hub, I-OnAsia offers guidance in the process of Registration & Recordation of Marks in Asia.
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